slum magazine

“Our dreams are a second life.” ~Gerard de Nerval

From Botgirl: FTC Forces Second Life to Revise Misleading Online Ads

By Botgirl Questi.

The United States Federal Trade Commission today determined that Second Life’s “Become Your Avatar” campaign was intentionally deceptive. Linden Lab is now required to use depictions of humans and their avatars in a manner that is consistent with typical users, rather than the five people they were able to find who are actually as attractive as their virtual counterparts.

This ruling comes in the wake of the Manti Te’o imaginary girlfriend scandal. “If a college-educated man can be fooled by a falsetto voice on the telephone, how much more confusing would an encounter with a nubile young avatar be?”queried Myles Standish, FTC Special Agent in Charge.

Linden Lab has not yet commented on the decision, but has already replaced their original ads with new versions that meet FTC standards.

Second Life Adv

Botgirl Questi, in her blog, January 24, 2013

[slum Editor’s note: If only it were true! Would an ‘honest’ ad attract more or fewer newcomers??]


About slummagazine

slum magazine is about all things Second Life: art, music, news, reviews, shopping, love and life.

3 comments on “From Botgirl: FTC Forces Second Life to Revise Misleading Online Ads

  1. Adam Zappel
    January 30, 2013

    I call BS. That dude is way too young.


  2. slummagazine
    January 31, 2013



  3. Veronique Perrot
    February 6, 2013

    oh pleeease. They go after SL for that?


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This entry was posted on January 29, 2013 by in News, SL Life & Love and tagged , , , , , .


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