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“Our dreams are a second life.” ~Gerard de Nerval

5 Myths and Lies About Modeling in Second Life

By Iris Ophelia for Iris Rants: New World Notes.

Don’t believe the hype, because there’s a whole lot of bullshit going on.model slum

I speak from hard experience: Before I transitioned to blogging about SL fashion, I got my start as an SL model, and believe me when I say that I haven’t looked back since. Whether you’re an aspiring model or a curious outsider, you’ll definitely want to read on:

Myth #5: Most vendor pictures/ads feature professional SL models.

This has never been the case for the vast majority of brands in Second Life, for one simple reason: Why pay someone to park their avatar for you when you can just use your avatar or a friend’s for free? When you see named models in pictures in a store these days it’s usually because those people won a Flickr contest or similar promotion by that designer, or because they’re friends. Brands that frequently and prominently feature models are almost always doing so because models are their primary clientele, which leads into my next point.

Myth #4: Walking in a runway show is a big deal.

There was a time when fashion shows seemed to happen every week in SL, and almost every major designer participated in them. Bloggers and society fashionistas sat giddily in the audience while models (many of them also bloggers) did the rounds. Then we seemed to collectively realize how laggy and useless these shows were, especially since in most cases (unless a designer has been sitting on their entire collection instead of releasing pieces regularly to actually make money) most of what was being shown was old news. So the majority of the community moved on; runway shows are a format that just doesn’t make much sense in SL. More designers started tending blogs for their brands and regular events took over as the best way to remind people about their lines.

What remains of the runway business in SL (outside of the occasional large event) is mostly by models for models. What I mean by this is that the brands sticking with this format are the ones who get most of their business from models. They pay the agencies to run the shows and the models that aren’t participating attend in the audience, and then they go shopping at those stores and the cycle continues.

Myth #3: Graduating from a modeling school in SL is a must.

So you still want to be an SL model? Most agencies will tell you you need to take classes before they’ll have you walk in one of their shows… And conveniently, most agencies will also offer classes. For a fee, of course, but they’ll teach you everything you need to know. Right? Skills like walking straight, or reducing lag, or fitting eyelashes… Things you can learn for free on innumerable SL blogs. Classes can offer useful insights if you’re a new player, but there are no big secrets there worth the fees you’ll be paying to get them. Just like in real life, if a business wants you to pay them before you can get a job there it ought to raise a red flag.

Mavi Beck, one of the most successful and highly-regarded models/photographers in the Second Life fashion community, had some sage advice to offer Plurk. “It’s just another way to make money off people,” Mavi shared, “I am a firm believer that modelling schools are useless. They enroll dozens of girls with the promise of fame and fortune, when there’s no fame nor fortune in modelling in SL. Just spending a LOT of money. More than you could ever earn.” And that brings me to the next myth…

Continue reading 5 Myths and Lies About Modeling in Second Life  at New World Notes.


About slummagazine

slum magazine is about all things Second Life: art, music, news, reviews, shopping, love and life.

One comment on “5 Myths and Lies About Modeling in Second Life

  1. Misticmoon Firewalker
    June 12, 2014

    Iris i agree with alot of what you say hince why i try and hopefully broke the cycle your speaking of yes i run a modeling school yes i charge a fee but out of that fee i dont make a dime it pays for make overs new skins Hairs make ups clothes huds poses pics proper pics not cheap ones all of wich cost money in sl and yes it pays for people who word for me to show people who come to me how to pull it all together for shows i dont promise fame or fortune i flat out tell them its expensive its hard work and back stabbing at times but it can be fun as well…..the shows my company puts on are of new releases only and we do casting calls yes we might bring on one or 2 of the girls that work for the designer we are showing but 80% of the men or women i put on the runway are normal everyday sl users who fit what im looking for for a show and i will work with them one on one to tweek number for their avi for free … i regulary help new users to sl do make overs for free when they come to sl…. s please dont condim all of us for the actions of a few now all are bad .misticmoon fire walker Owner of Triple M modeling agency and modeling school and Model in sl


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This entry was posted on December 28, 2012 by in New World Notes, Reviews & Opinion, SL Life & Love and tagged , , , , , , , , , , .


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